At the end of it all, what kind of Vinitaly 2025 was it? We asked for an “insider’s” opinion from some of the
protagonists, institutional and non-institutional, of the 57th edition of the Fair that took place from April 6 to 9
last.

Not a true balance sheet, but rather some feedback gathered during the “four days in Verona” from
those who experienced the event firsthand. Producers, of course, but also a final comment
from the regional councillor for Agriculture, Federico Caner.
“It seems to me that it is a Vinitaly as always very well attended, there are a lot of people and we have many
appointments – the opinion of Giancarlo Moretti Polegato, president of Villa Sandi -.
Certainly at a time that is not easy, but surmountable.”
“I have to say that this is a very important Vinitaly because the turnout is a lot, especially of the
buyers, so of the operators, of the buyers, who come from 140 different countries and many of them
are also coming from America, despite the fact that there is a lot of talk about the issue of duties, which however
is not worrying that much – the comment of Councillor Caner -. Or rather, some
concern there is…however, I have already heard that most operators are splitting this
cost increase between 10% the exporter, 10% the importer and then this 20% duty that has
was put ﴾and subsequently ‘frozen,’ ed.﴿ at the moment is being absorbed. Obviously, if this
situation persists puts us in a bit of a bind, but we are confident that through
continued collaboration and dialogue, it can be resolved in the future.”

“I also believe that the novelty lies in not only consolidating existing markets, through the
collaborations and relationships that must continue, but especially in seeking new markets,
the regional councilor continued. And operators are already addressing this. It is not a
coincidence that we have come from India, from the Far East, so in short, new markets also related to the
theme of new products, such as dealcolated wine ﴾or better partially dealcolated wine﴿ that can open up
to new markets, where there are young people who perhaps want wines with a lower alcohol content
and so this can also be an opportunity. When you are in a time of crisis, that means
also change and therefore possibility also to invent and research something new.”
“It seems like a fairly dynamic Vinitaly 2025, not perhaps the most dynamic, but certainly a
moment in which there is a lot of interest, but also a lot of confusion,” stressed Sandro
Bottega, of Bottega Spa -. There is interest in low alcohol, no alcohol products, but also in having
a comparison with all the operators in the world, particularly those in the United States, on what will happen
in the coming months.”