Bottega at the first Vinexpo in Shanghai

From October the 23rd to the 25th we took part in the first Vinexpo Shanghai, the new biennial fair in China dedicated to the wine and spirits industry, at the Shanghai World Expo Exhibition & Convention Center (SWEECC). After its success in Hong Kong, Vinexpo is expanding its presence in China with this new event, which aims to further strengthen its links with the growing Chinese market. The creation of a new Vinexpo event in China is also linked to the significant growth in wine consumption in the country, prompting China to become – according to IWSR data that predict a massive growth in consumption – the second most sought-after market for 2021, after the United States. The main participants at the fair were local Chinese buyers who found opportunities to expand their portfolios through a programme of meetings, tastings and master classes commensurate with the high quality standards required. For Bottega the participation proved to be a valuable and very positive experience: the visits to the stand were numerous, as well as tastings and in terms of new contacts developed and consolidation of existing relationships.  The new Bottega products, Espresso Bottega and Elixir Amaro with Alpine herbs, were presented at the fair. There was great interest in our Gin, on which the theme evening “Bottega Gin Event” was organized, which took place on October 24th at The Captain Bar, in the Huangpu district of Shanghai.